Diverse Dolls & Persona Dolls for Children and Education
Representation Through Play. Inclusion Through Education.
Welcome to It’s Reuben Doll, home of diverse Reuben Dolls for children's play and educational Persona Dolls for schools, nurseries and learning environments.
Our collections have been created with diversity, representation and inclusion at their heart – helping children see themselves and the diverse world around them reflected through play and education.
Whether you're a parent searching for a diverse doll, an educator looking for Persona Dolls, or simply searching for a meaningful gift, discover the collection that's right for you.
Find Your Perfect Doll
Two Collections. One Passion for Representation.
Reuben Dolls
Diverse Dolls for Everyday Play
Our Reuben Doll collection celebrates different skin tones, hair types, appearances and backgrounds, giving children greater choice when choosing a doll.
Discover Black dolls, Afro dolls, boy dolls, girl dolls and diverse characters designed to make representation a natural part of everyday imaginative play.
Perfect for:
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Children's imaginative play
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Diverse and inclusive toy collections
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Birthday and Christmas gifts
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Families looking for greater representation
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Nurseries and childcare settings
Why Representation in Children's Toys Matters
Persona Dolls
Our 70cm Persona Dolls are designed to support educators across early years, primary and secondary education.
By giving a Persona Doll its own personality, family, background and experiences, educators can create stories and situations that encourage meaningful, age-appropriate conversations.
Persona Dolls can support learning around:
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Equality and diversity
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Identity and belonging
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Inclusion
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Feelings and emotions
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Friendship and relationships
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Different cultures and backgrounds
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Fairness and respect
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Prejudice and anti-discrimination
We are proud to have established Partners Paramount Pictures to give an exclusive look at the official Paw Patrol clothing range, also have TTS Education Catalogue.
Join us for some doll care! Here are some tips on how to take care of your Reuben Doll!
Why Choose It’s Reuben Doll?
Diversity & Representation
Diversity is at the heart of our collections, from children's play dolls to our educational Persona Dolls.
Educational Persona Dolls
Our larger 70cm Persona Dolls provide educators with a resource for supporting conversations around equality, diversity and inclusion.
Doll Clothes & Accessories
Continue the adventure with clothing, shoes and accessories for compatible dolls.
Testimonials
"I received an It's Reuben Doll as a gift and couldn’t be happier. I’m a nurse and received a nurse themed doll with a uniform that matches my own and all the fab accessories such as a face mask and shoes! The product is extremely well made and I am in love with it. Couldn’t recommend enough and will treasure my nurse doll. Thank you so much!"
- AliciaS-49, on Yell
Breaking the mould since 2018
Founded in 2018, It's Reuben Doll was born from a passion for creating dolls that resonate with individuality and charm. We understand the importance of representation and strive to offer a range that celebrates diversity and style. Our commitment to quality and design has earned us many 5-star reviews and a loyal customer base. Whether you're a collector, educator or a parent, our dolls and accessories are crafted to inspire and delight. Join us on this journey and discover the magic of our diverse dolls for children.
Which Doll Are You Looking For?
I'm Looking for a Doll for Play and Education
Explore our diverse Reuben and Ruby Dolls for children, gifts, families, nurseries and imaginative play.
I'm Looking for an Educational Doll
Explore our 70cm Persona Dolls for schools, nurseries, early years, educators and educational organisations.